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Rachael Sellers

Rachael Sellers

Rachael Sellers

Head of Marketing & Business Development
We aim to develop a culture where success is celebrated and where there is a genuine desire to make a difference. Our experts work as one team and collaborate in order to deliver an exceptional joined-up service for our healthcare clients.


Rachael has worked in marketing & communication roles for over 20 years, specialising in communications and strategic development for leading financial and healthcare companies.

Professional Experience

Rachael qualified in marketing at Manchester Metropolitan University and began her career in the professional services sector in 2003 at a regional accountancy firm. As Group Marketing Manager, Rachael developed her expertise in business development and marketing, with responsibility for the execution of the group's marketing plan.

After leaving in 2008, Rachael moved into the healthcare sector and further developed her expertise in marketing communications and operational management over the next four years. Her role included supporting the implementation of NHS primary care musculoskeletal (MSK) services in nine Trusts across England; developing and implementing the communications plans, patient literature, the patient/GP referral satisfaction programmes and liaising with multiple stakeholders on service developments. Rachael was also part of the implementation teams, liaising with CCG Clinical leads, Secondary Care and presented pathway changes to referring GPs.

In 2012 following consultancy work to re-brand RMT Financial Management to Blackett Walker Ltd (Independent Financial Advisers and Employee Benefits Consultancy), Rachael joined Blackett Walker full-time as Marketing Manager. In July 2013, following an excellent track record of working with medical professionals at all levels, Rachael took on an additional role as Marketing Manager for BW Medical Accountants and helped to establish the firm alongside Chartered Accountants Keith Taylor and Suzanne Tait. 

Rachael now works full-time for BW Medical Accountants heading up marketing, business development and in relation to clients has taken on an additional role as Client Relationship Manager.


As Client Relationship Manager, Rachael deals with all new client enquiries, and liaises with clients regarding the educational sessions & 'NHS Working at scale' support services delivered by the company, ensuring they are tailored to the clients' specific requirements.

Rachael's role takes in the monitoring and analysis of client satisfaction levels to ensure the company continuously strives for excellence, and to develop and build on the services offered to meet the clients needs.

In addition to client liaison, Rachael is also responsible for the development of marketing materials and the company website, as well as liaising with industry professionals for the development of business opportunities.

Skills In Focus

  • Client liaison & events management
  • Marketing strategy & communications
  • Business development
  • NHS 'Working at scale' - PCN / GP Federation support 
  • Stakeholder engagement plans for the NHS / Patient Literature
  • Branding

In Rachael's Words

"It's our aim to be the best medical accountancy practice in England and we have brought on board leading experts who want to deliver a superior service for clients.

"The company is very much based on traditional values but with a modern approach. Our strength lies with our people and with a proven track record; our experts are respected for their specialist knowledge in medical finance. It is this wealth of experience and the way the team collaborates to provide an integrated full service offering that enables BW Medical Accountants to meet the needs of our clients and out-shine our competitors.


  • BW Medical Accountants have a good working knowledge of General Practice and are keenly aware of the challenges Practices face within the changing environment of the NHS.  We have been very impressed by the way BW Medical continue to deliver the range of services they provide from Accounts to Tax and NHS Pension advice. 

    We have found Practice consultation and engagement from BW Medical specifically helpful to shape the future of the Practice.

    GP Partner
    GP Practice, Newcastle
  • We had no hesitation in moving to BW Medical Accountants.  For any business your accountant is integral, and for us one of the most important factors to this relationship is to have a personal and trusting approach, which BW have undoubtedly achieved. 

    The service we receive and the interest they show in our practice assures us that they have a genuine interest in us and commitment to us.  More importantly they are always helpful and polite to answer even the dumbest of questions!  They give us confidence and reassurance knowing that they are always very up-to-date with all the numerous changes within general practice and we would have no hesitation in recommending them to other practices seeking a professional and personal accountancy service.

    Jackie Rotherham, Practice Manager
    The James Street Family Practice, Lincolnshire
  • We changed to BW Medical Accountants and I would say we have just had the most transparent and understandable end of year meeting and the best planning advice I have ever had in 16 years of practice.

    GP Partner

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